CCR Script Writing Question 1

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 Today I wrote my script for question one of my creative critical reflection: 

  • How does your product use or challenge conventions and how does it represent social groups or issues? 

"When I came upon the topic of fitness for my magazine, I knew I didn’t want to see the tacky, 2000s era weight loss fitness magazine/program style. I went looking for magazines online and on my county’s local online library service and was pretty surprised to see some magazines of the same style I remember seeing in the late 2000s and early 2010s. I really hate the messaging here, which seems to praise extreme weight loss and target people with insecurities. 

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Still, I did notice that a lot of the magazines were more modern and positive. They had messaging about being strong and healthy. 

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I particularly liked Women’s Health Magazine, which were very cleanly designed and mature with actual athletes and inspiring women in fitness. Women’s Health actually seems to have had a rebrand from their previous look 

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Now it looks something like this: 

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I wanted to do a magazine of this sort especially for young women. I haven’t really seen any fitness magazines for teenagers, let alone teenage girls, although I did want to make my magazine for young women as well. My magazine is meant to challenge narratives of weight loss and insecurity that many fitness magazines exploit to get women to buy their magazines and programs. Through doing so, I hope to create a healthier community for a group that is often made insecure by social media.  

Overall, I think I was successful in making a magazine that provides positive and meaningful fitness content and advice to young women. I used warm, pleasing colors to make a feminine but mature magazine different from the bright 2000s in-your-face magazines. I still wanted to appeal to teenagers, taking ideas from Tik Tok vlogs and get-ready-with-Mes that have a  minimalist, “clean girl aesthetic” vibe. I think that teenage content nowadays is more aimed at both young women and teens grouped together, with aesthetic, less colorful approaches.  

 

While I did take most of my inspiration from gym magazines, I was also inspired by fashion magazines, since this would also appeal to young women. With social media, fashion and fitness are very much intertwined, and fitness influencers boasting brand deals and promoting gym wear brands like Gym Shark."

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